In style as always, Pepperfry pledged its commitment towards creating a positive environmental impaxt on World Environment Day through a host of activities. Sustainable Home Solutions, is a much spoken about topic and rightly so, especially with the plastic ban over the last couple of month! As a company passionate towards promoting sustainable living, they hosted events across their 9 studios where they spoke about Sustainable Home Solutions.
Pepperfry made their contribution on this day by encouraging their conscious crowd of consumers, employees, interior designers, architects, etc to participate in exciting activities; installations, workshops and interactive talks to celebrate a green weekend. The enthusiasm at the events was contagious as Pepperfry hosted artists who are truly passionate about working with waste and sustainable materials. Their creations amazed people and obviously got them all thinking about sustainability and the environment.
Pepperfry’s ongoing endeavour is to promote sustainable living and use of products that promote best environmental practices and enhancement of the natural environment. The workshops were a great way of spreading the message and getting more people involved in the mission. The thought of sustainable living was executed perfectly and the message was spread widely with the response at all 9 locations being overwhelming.
In Mumbai, the mural wall made of clay and edible gum by Ceramic veteran Rekha Goel had people in complete awe accompanied with corrugation expert Haresh Mehta’s free-flowing, interactive discussion around the concept of turning packaging into art and innovative bio-degradable solutions.
What I appreciated most that the company put in a lot of effort to spread the message in a very meaningful way. Along with Mumbai, different activities were conducted in Delhi, Chennai, Hyderabad, Bangalore, Ahmedabad and Pune.
The activity was a celebration of World Environment Day and the company’s philosophy. In Bangalore, the magnificent installation- Tree of Life is inspired by scrolls from the 12th-15th century is displayed alongside a grandiose light installation reflecting multiple layers of a tree. Whereas Ahmedabad and Delhi hosted artists to unleash their creativity and interpretations on Pepperfry coffee tables. Pune, on the other hand, witnessed, accomplished architects, Ketaki and Veena, who created a collaborative social design installation through a unique mosaic mural workshop at the Pepperfry Studio which brought together the old and new teaching individuals to declutter not only their desks but their surroundings and mind.
The most interesting thing about workshops with an underlying cause like this is that, it really helps in cementing concepts. Besides, it gets people thinking about a multitude of things based on the few examples they witness. And when you have a large number of minds thinking in the direction, an outcome is inevitable. Many a times, we just superficially know of a concept, just because it’s a trending topic and seems important, but when you attend a workshop like this, you really become participants of the movement.
It’s extremely heartening to know that corporates are using their muscle in making a very strong point to their audiences about sustainable living in extremely creative formats. As parent’s to the next generation, it would be great to use some of these cues to pass on the concept!
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