From where to where? I was suddenly nostalgic thinking of their ad films, almost 25 odd years back when I was a little girl, and I would imitate the Nirma Girl, twirling around in a short dress. These guys have been just fantastic with their ad films, they always seem to know what works and capture the viewers mind forever. I actually got to thinking about this when I was viewing their latest tvc which features Hrithik Roshan dancing with a young boy. It’s a really cool tvc which amazingly reaches out to the entire young generation, from the new age women to young men and also captures the mind of the child just like they did to ours years back.
Introducing Nirma Advance
Nirma has introduced its latest product ‘Nirma Advance’ in great style with a new age modern tvc. They connect well with the younger audience through their tagline ‘Naye Zamane Ke Ziddi Daagon Ke Liye’
What is brought across so well in the tvc is the fact that ‘Nirma Advance’ is a new product offering in the luxury detergent space. The punchy video clearly brings out that our modern day living has exposed us to a new types of stubborn stains on a very regular basis and hence needs a product to take care of that. From parties to picnics to movies, aren’t we and our kids continuously dirtying our clothes.
I actually keep a separate bin for stained clothes since the stains typically need extra attention. Ketchups, salsas and gravies are something you cannot avoid on your clothes, however hard you try! And the video depicts a very real life situation we face all the time, so often for no fault of ours we seem to soil our clothes.
For me, I think my food gets to know that I am wearing a new dress or I am wearing white and for some reason just manages to stain, I just don’t know how that happens. And so for such situations, you have Nirma Advance which takes care of stains and also increases the whiteness of clothes. Today, even kids are so particular about being neatly dressed, very different from how we were as kids. Nirma once again has done it, by capturing all the segments of society through their new tvc which features Hrithik doing what he does best!!